THE CREATIVE BRIEF: The band Delia Derbyshire Appreciation Society (DDAS) came to me with assets to create an album cover, layout, and a 4-panel digipak CD packaging, for their latest album Wow and Flutter. After, deciding on a strategy for all of my design tasks, I started by sketching out concepts on the front, back and inner sleeves to arrange a hierarchy of visual and type elements. The illustration on the front and back cover became my guide on all art direction that determined typography, color palettes, and packaging.
Graphite pencil artwork by Lynda Jones
MY CONTRIBUTIONS: Layout Design, Print Production, Packaging, Art/Creative Direction, Album Covers
Keep scrolling down for conceptual process
The visual design elements and principles were essential to the composition placement of the title, artists name, barcode, logo and credits. Knowing how important the penciled artwork was to the cover, I worked with negative space to make sure the focus was left on the artwork, not the body copy.
METHODOLOGY / STRATEGY
I started by creating a grid over the layout I had built over the back and front covers to figure out where I could place the bands name, title and tune stack. I knew I did not want to cover up dominant parts of the illustration with inadequate typefaces, therefore, the task was to find the perfect typeface that could both be bold and readable without taking away from the whimsical imagery.
BACK COVER + FRONT COVER - EARLY LAYOUT DEVELOPMENT
BACK COVER + FRONT COVER - FINAL LAYOUT
INNER SLEEVE - EARLY LAYOUT DEVELOPMENT
The inner sleeve uses an image of the band, which is carefully placed to fit printer template measurements that are slightly smaller than the front and back cover. The left side of the sleeve houses a long list of credits that use a sans serif typeface to contrast the typeface I used on the front cover. The credits were all placed on the left hand side because we wanted the image of the band members to stay visible and moody.
INNER SLEEVE - FINAL LAYOUT
DDAS commissioned a beautiful illustration by artist Lynda Jones. The color palette I used throughout the layout, album cover and typography is meant to complement and mirror the original colors of the graphite pencil artwork.
During my typeface exploration, I searched for typefaces that would leave the illustration and photograph uncluttered. We went with a serif for the title and tune stack of the front and back cover because Cheltenham is easily visible and bold without taking focus away from the illustration details. In contrast, I used Source Sans Pro, a sans serif for its readability and sophisticated look to contribute to the credits and fine print.
PRINTERS SPREAD - FINAL PACKAGING TEMPLATE
4 - PANEL DIGIPAK COMPACT DISC PACKAGING
Six Degrees Records utilizes my album cover artwork on music platforms like Spotify or Apple Music. The album covers are also essential to all marketing campaigns, posters, web banners and social media.
Thank you for looking.