Experience
Visual Designer
Old Navy, San Francisco, CA 2020 - Present
Produce style guides to provide visual communication teams worldwide with product brand guidelines. Style guides are based on a design system to support teams communicate brand guidelines and focus on the implementation process, elements, product and color palettes.
Visual Designer
Rodan + Fields, San Francisco, CA 2019 - 2020
Developed and pioneered Spanish-language campaigns for a diversity and inclusion marketing strategy. Expanded brand awareness in Spanish speaking market, resulting in customer loyalty and revenue. Conceptualized digital content and videos for communication channels and website. Coordinated Spanish-language translations project.
Graphic Designer
Six Degrees Record Label, San Francisco, CA 2017 - 2020
Produced digital content for all communication channels, website, email and print. Developed website and email banners, posters, album covers and print for record label artists. Conceptualized artwork for cd jackets packaging.
Visual Communications
Fine Arts Museums Of San Francisco, San Francisco, CA 2019
Built and conceptualized an immersive environment experience for museum goers by collaborating with visual and marketing teams. Resulting in high foot traffic, and generating revenue for the museum.
Graphic Designer
Meet Geraldine, Oakland, CA 2018
Collaborated with cross-functional teams to produce deliverables for private clients reinventing or creating a brand identity for their business.
Designer
Freelancer, San Francisco, CA 2015 - 2018
Produced digital content for websites and social media channels for local businesses in San Francisco.
Visual Communications
American Eagle Outfitters, San Francisco, CA 2012 - 2015
Led visual communication teams in the implementation process of product by adapting visual guidelines from headquarters. Executed product guideline direction by collaborating with the style guide to strategically place product to generate revenue.
Visual Communications
Gap Inc, San Francisco, CA 2008 - 2011
Led visual communication teams in the implementation process of product by adapting visual, brand and map guidelines from headquarters. Developed physical environments to enhance consumer behaviors to generate revenue and loyalty. Incorporated intricate visual displays, lighting and marketing.
EDUCATION
Creative Leadership, Royal College of Art, London, England
User Experience Design, Specialized Certificate, CareerFoundry
Bachelor of Arts in Graphic Design, Cal State University
Skills
Adobe Creative Suite - Microsoft Suite - Google Suite - Sketch - Figma - Miro - Airtable - Design Thinking - Creative Leadership
AFFILIATIONS
Royal College of Art, London, England, 2023
AIGA SF + VISA Mentorship Program, 2020
AIGA Member since 2016