RODAN + FIELDS

My team pioneered a diversity and inclusion strategy for the company, after seeing a lack of multicultural representation on marketing across the company. Based on this principle, we developed campaigns to promote diversity.

Consultant research and feedback was our compass to solve design problems, and figure out best communication channels to generate results to create brand awareness, revenue and loyalty. My work below shows some of our Spanish-language elements from our design strategy brought to life, centered around best selling products.

LANDING PAGE

Created the landing page below to house the work of the Diversity Marketing team’s Spanish-language translated campaigns

STYLE GUIDE

Created the style guide below to share access to Spanish-language marketing